Keystone Preparedness LLC Privacy Policy

1. Scope

This Privacy Policy explains how Keystone Preparedness LLC (“Keystone Preparedness,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information obtained through keystonepreparedness.com (the “Site”).

This Policy applies to information collected through the Site, including information submitted through our contact form. It does not apply to information collected through a separate written service agreement, course registration process, product transaction, employment relationship, or third-party website. Those activities may be subject to additional notices or agreements.

2. Information You Provide

When you contact us or submit the Site’s contact form, we may collect:

• Your name;
• Company, school, community group, or organization;
• Email address;
• Telephone number;
• The training, AED support, or other services that interest you;
• Estimated number of participants;
• Preferred date or time frame;
• City, venue, address, or other proposed service location; and
• Questions, requests, and other information included in your message.

We may also retain correspondence exchanged by email or telephone while responding to an inquiry or arranging requested services.

The Site does not ask for Social Security numbers, financial account information, payment-card information, medical records, or other highly sensitive personal information. Please do not include such information in the contact form.

Submitting the form does not confirm a class, service, reservation, or purchase. Keystone Preparedness will contact you separately regarding availability and next steps.

3. Information Collected Automatically

When you access the Site, our website infrastructure and service providers may automatically receive limited technical information, including:

• Internet Protocol address;
• Browser and device type;
• Operating system;
• Referring page or website;
• Pages viewed;
• Dates and times of visits;
• Links or buttons selected;
• General device and viewport information;
• Approximate location inferred from an Internet Protocol address; and
• Diagnostic, security, and fraud-prevention information.

We use this information to deliver the Site, maintain security, diagnose technical problems, understand general Site usage, and improve performance.

4. Cookies, Local Storage, and Analytics

The Site uses essential technologies necessary for security and normal operation. Cloudflare may place the __cf_bm cookie to distinguish legitimate visitors from automated traffic and protect the Site from malicious activity. Essential technologies may operate even when optional analytics are declined.

The Site also offers optional analytics through GoDaddy/Airo website analytics. Optional analytics may record page paths, page titles, referring pages, timestamps, general device categories, viewport size, and interactions with links or buttons.

Optional analytics must not load unless a visitor selects “Allow analytics” on the analytics preference notice. Selecting “No thanks” must prevent optional analytics from loading while leaving the Site’s core functions available.

The Site stores the visitor’s analytics choice in local browser storage under c2_analytics_consent for up to 365 days. Visitors may reset that choice by clearing storage and cookies for keystonepreparedness.com in their browser and revisiting the Site.

Most browsers also allow visitors to block or remove cookies through browser settings. Blocking essential cookies may affect security or Site operation.

Some browsers transmit “Do Not Track” signals. Because there is no universally accepted standard for responding to those signals, the Site does not currently respond differently to them. Visitors should use the Site’s analytics preference notice to control optional analytics.

5. How We Use Information

We may use information collected through the Site to:

• Respond to questions and service inquiries;
• Discuss requested training, AED support, or other services;
• Prepare proposed scheduling information, quotes, or service arrangements;
• Communicate about an inquiry or existing business relationship;
• Operate, secure, maintain, and troubleshoot the Site;
• Measure Site usage when optional analytics have been accepted;
• Improve Site content, performance, and visitor experience;
• Prevent spam, fraud, abuse, and security incidents;
• Maintain appropriate business records;
• Comply with legal obligations; and
• Protect the rights, safety, and property of Keystone Preparedness, Site visitors, customers, and others.

We do not use information submitted through the contact form to create public profiles or posts.

6. How We Disclose Information

We may disclose information in the following limited circumstances:

Website and Service Providers

We may provide information to companies that support our website hosting, content delivery, security, analytics, communications, email delivery, contact-form processing, or technical operations. Current website infrastructure includes services supplied by GoDaddy/Airo and Cloudflare.

These providers may process information as necessary to provide their services and according to their agreements and privacy policies.

We may also share information:

• With manufacturers, distributors, referral-program administrators, fulfillment providers, or other product vendors when you request product assistance or ask Keystone Preparedness to facilitate an order.

Legal and Safety Reasons

We may preserve or disclose information when reasonably necessary to comply with applicable law, a subpoena, court order, governmental request, or other legal process; investigate fraud or misuse; enforce our rights; or protect the safety, rights, and property of Keystone Preparedness or others.

Business Changes

Information may be disclosed as part of a proposed or completed merger, acquisition, financing, restructuring, sale of assets, or transfer of the business. Any recipient would remain subject to applicable privacy obligations.

Product Referrals and Vendor Fulfillment

If you request assistance purchasing an AED or another preparedness product, Keystone Preparedness may share information reasonably necessary to process or support that request with the applicable manufacturer, distributor, referral-program administrator, fulfillment provider, or other third-party seller. This information may include your name, organization, contact information, requested products or services, and relevant order details.

Those third parties may contact you directly and process your information under their own privacy policies and transaction terms. Keystone Preparedness does not collect payment-card or financial-account information through this Site.

At Your Direction

We may disclose information when you request or authorize us to do so.

7. Sale and Advertising

Keystone Preparedness does not sell personal information submitted through the Site for money.

We do not provide contact-form information to unrelated third parties for their independent marketing or cross-context behavioral advertising.

If optional website analytics are accepted, the analytics provider may process website-usage information as described in this Policy and its own privacy documentation.

8. Data Retention

We retain personal information only for as long as reasonably necessary to respond to an inquiry, provide requested services, maintain appropriate business and legal records, resolve disputes, protect the Site, or satisfy applicable legal obligations.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to routine backups, legal holds, and records that must be retained by law.

9. Information Security

We use reasonable administrative and technical measures designed to protect information against unauthorized access, loss, misuse, or alteration. These measures include HTTPS encryption and website security controls.

No website, email system, or electronic transmission is completely secure. We therefore cannot guarantee absolute security. Visitors should avoid submitting sensitive personal, financial, or medical information through the contact form.

10. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information through the Site directly from children under 13.

A parent, guardian, school, or organization may contact us regarding training intended for minors. Those communications should be submitted by an authorized adult.

If you believe a child under 13 has submitted personal information directly through the Site, contact us at [email protected] so we can review and delete it when appropriate.

11. Your Choices and Requests

Depending on applicable law, you may request that we:

• Confirm whether we maintain personal information about you;
• Provide access to information you submitted;
• Correct inaccurate information;
• Delete information that is no longer required; or
• Explain how information has been used or disclosed.

Submit a request to [email protected]. We may need to verify your identity before completing a request. Certain information may be retained when required for legal, security, contractual, or recordkeeping purposes.

If we send a promotional email in the future, it will include an appropriate method to unsubscribe. Communications necessary to respond to an inquiry or administer an existing relationship are not promotional messages.

12. Third-Party Websites

The Site includes links to websites and services operated by other organizations, including certification providers, public-safety resources, social-media platforms, and product or registry services.

Keystone Preparedness does not control those third parties or their privacy practices. This Policy does not apply after a visitor leaves our Site. Visitors should review the privacy policy of any third-party website before providing information.

13. United States Operations

The Site is operated from the United States and is primarily intended for individuals and organizations in the United States. Website providers may process information in the United States or other locations where they operate.

14. Changes to This Policy

We may revise this Privacy Policy when our website, services, providers, or legal obligations change. The revised Policy will be posted on this page with a new effective date.

Material changes will apply prospectively unless otherwise required by law.

15. Contact Us

Questions, privacy requests, or concerns about this Policy may be directed to: